Posted On October 31, 2023

Mornington Peninsula Shire Boosts Iconic Basketball Event in Landmark Sponsorship

The iAthletic Southern Peninsula Tournament proudly announces a three-year sponsorship with Mornington Peninsula Shire, a collaboration set to elevate our celebrated tournament that has been a fixture for over 35 years.

Attracting a staggering 25,000 visitors, the tournament serves as a vital heartbeat for the region’s economy. With a significant injection of approximately $4 million, particularly during periods traditionally marked by low tourism, the positive ripple effect touches local businesses and the community alike. The Mornington Peninsula Shire is set to provided a further much needed boost to the community.

The partnership is rooted in a vision that transcends beyond the court. The benefits for the community are:

  • Wellbeing: Our event is not just about sportsmanship but holistic well-being, fostering both physical and mental health.

  • Inclusivity: Our event is for everyone – players, referees, scorers, and volunteers spanning various ages and abilities.

  • Green Initiatives: Our pivot towards environmental sustainability is undeniable. Whether it’s reducing paper usage with electronic scoring, opting for recyclable consumables, or aligning with eco-friendly suppliers, we’re playing our part for the planet.

The Mornington Peninsula Shire joins our other major organisations providing invaluable support to the event, including, the Lighthouse Foundation and iAthletic.

We would also like to thank our tournament hospitality sponsors in YOMG Mornington, Jetty Road Brewery and Laneway Espresso. Along with our longstanding Association partners Bendigo Bank, Liberty, Peninsula Orthodontics, CVGT and Mornington Mazda.

These partnerships signal the impact of the Mornington Peninsula Shire and our sport plays in the region, spanning from health and social benefits through to significant economic benefits, and a robust emphasis on community values.

Stay tuned to our website and social channels for more updates!